Social Media Optimization is also known as social Search Engine Optimization. The activities of SMO are undertaken with the intent to attract visitors to a website. It also makes a website search friendly. While the first phase of internet marketing is SEO services, the second phase is SMO services usually known as second level of online marketing and an important aspect of ebranding.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
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